The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
True Life Costs
Agency: DDB UK / London
Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
The Fun Theory Award - The Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Websites & Microsites / Durable Goods
Mitsubishi "Live Drive"
Agency: 180LA / Santa Monica
Client: Mitsubishi Category: Websites & Microsites / Durable Goods
Fashion Award
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Websites & Microsites / Durable Goods
Amarok Live Test
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Websites & Microsites / Durable Goods
Directing Shadows
Agency: OgilvyOne GmbH / Frankfurt
Client: Moto Waganari Category: Websites & Microsites / Durable Goods
A Christmas Concert.
Agency: PLAN.NET / Serviceplan / Muenchen
Client: BMW Motorrad International Category: Websites & Microsites / Durable Goods
Award:
2011 Interactive Gold Pencil
Agency:
DDB UK / London
Client:
Volkswagen UK
Title:
True Life Costs
Category:
Websites & Microsites / Durable Goods
Annual ID:
11011N
Award:
2011 Interactive Silver Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory Award - The Speed Camera Lottery
Category:
Websites & Microsites / Durable Goods
Annual ID:
11012N
Award:
2011 Interactive Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Mitsubishi
Title:
Mitsubishi "Live Drive"
Category:
Websites & Microsites / Durable Goods
Annual ID:
11013N
Award:
2011 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Fashion Award
Category:
Websites & Microsites / Durable Goods
Annual ID:
11014N
Award:
2011 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Amarok Live Test
Category:
Websites & Microsites / Durable Goods
Annual ID:
11118N
Award:
2011 Interactive Merit Award
Agency:
OgilvyOne GmbH / Frankfurt
Client:
Moto Waganari
Title:
Directing Shadows
Category:
Websites & Microsites / Durable Goods
Annual ID:
11119N